Pursuing a Good Earth

Pursuing a Good Earth

Jan 9, 2018 Pursuing a Good Earth

Posted by: Abhinava

Freeset is about seeing communities transformed, and we define communities as a group of people belonging to a place. So, when we talk about transformation, it means more that just seeing people’s lives changed. We also want to see the places they inhabit transformed and restored as well.

We’ve had the privilege of living with communities that inhabit the outskirts and margins of India. These are places where clean water, clear air and good soil are not a guarantee. They are rights that our communities still must fight for. We want to be in solidarity with our communities, in seeing the places we inhabit restored.

If we’re honest, Freeset has a long way to go in that goal. We’re a young company in an industry that is traditionally known for poor labor and environmental practices. It is difficult to change attitudes and hearts of ourselves, our suppliers and our customers. But we believe it can be done. Our first 16 years were about proving that a Freedom Business can work, and we want our next 16 years to be about proving they can indeed transform.

It’s in that spirit that we’re announcing today our Good Earth 2035 vision. Our vision entails committing to:

Good Air:

  • Reaching Net-Zero Carbon emissions by 2035, across our supply chain.
  • Investing in energy-efficient machinery across all production processes
  • Regular air-quality audit across all our factories


Good Water:

  • Reaching Net-Zero waste water generation by 2035
  • Investing in on-site water treatment systems for run-off
  • Tracking total water usage across all facilities with usage reduction targets


 Good Ground:

  • Continued commitment to provide organic cotton and jute products globally
  • Ensure 100% of material waste passes through multi-stream recycling


We know we have a lot to do to reach our vision. When we started, people said you can’t build a profitable business in a red-light area, or in a rural village. Perhaps it’s tempting to believe you can’t build Earth-friendly one either. However, as someone once said about reaching the moon – We do these things not because they are easy, but because they are hard.

More Post