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Sales Partner Profile: Better Way Imports (USA)

Posted by: David Cornish
May 28, 2014

Bill Leep and his wife, Jo, founders of Better way Imports, who distribute Freeset bags in the USA

Rare opportunity

We have the rarest opportunity in the world, to be involved in a business that will literally save girls and women from trafficking and prostitution, and also help to prevent it. It is so positive. It is a joy and a pleasure to provide the opportunity for average people to make a huge difference. Apart, we would have a minimal impact; together we are making a huge difference, directly impacting over a thousand women. We need to be bold to be long-term sustainable.

Oppressive place

I met a group from Marketplacers NZ, including John Osborne, in Bangladesh in 1999. We ran into each other again in Chicago two years later. I had a burning in my heart to do something about the problems I had seen in the country. I was not willing to move over there, and I didn’t think it would be a good use of my skills and abilities. You could feel the oppressive spirit in the streets. I had never imagined that corruption could exist on such a level. Your senses are assaulted, the smells, the noises. I was jittery when I left. I didn’t want to go back, I couldn’t live under that kind of oppression, but I wanted to do something to help the people who do have to deal with that. So I started Better Way Imports.

Going full-time

I was doing it part-time in 2004, and met my wife in 2005. She had a similar burden, but didn’t know anything about the problem. She was drawn to the work. I was working a full-time job, doing 60-70 hours a week, and I wasn’t putting the time in that was needed. My wife did a lot of marketing in 2005, which worked really well, and got the name out. In 2007 I quit my job, because we couldn’t go on doing it part-time. At the same time our first son was born - it was a stressful period! Since 2010 we have been concentrating more on a home-party model, which is developing slowly.

Favourite things

The people and the relationships are the best thing about working with Freeset. Meeting so many different people, meeting the women themselves. It’s all about relationships. It differentiates us.

My favourite Freeset bag would be the Territory 'Act Justly', because it’s a bag guys can use! It’s big and well built. The Freedom bag is our bestseller though, we’ve done tens of thousands of those.

My favourite pizza topping is pepperoni and green pepper. Though bacon and green pepper is pretty good too!

A Better Way home party- why not host one yourself?

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